Network Slicing takes centre stage at Glastonbury
CLIENT Vodafone business
THE CHALLENGE
As the official connectivity partner of Glastonbury Festival, Vodafone Business sets up an impressive temporary network at Worthy Farm each year to keep the festival better connected. They approached us to create video content, including additional edits for multiple social platforms, to capture an exciting opportunity for the vendors there. They were trialling their revolutionary Network Slicing technology to enable these vendors to access a dedicated section of the network for their card payments to ensure a reliable, secure connection at Glastonbury, a UK festival first!
THE CREATION
The ID2 team immediately started researching to understand the scope of Vodafone’s network slicing trial and the benefits it would bring to the festival vending process. From this research, we crafted a narrative framework to effectively highlight the impact of Vodafone’s groundbreaking capabilities.
There were three key components to telling this story: showcasing Vodafone’s network setup before the festival began, explaining how this enhanced the festival experience, and capturing an account from a genuine festival vendor who could explain the transformative impact of Vodafone’s technology.
Filming at Glastonbury took place over five days, with one day occurring three weeks prior to capture the setup. The shoot presented many logistical and creative challenges. The sheer scale of the festival meant that simple tasks like transporting equipment and tracking down contributors were much more difficult.
However, overcoming these hurdles was no problem for our experienced team. We streamlined the production process and used the restrictions to our creative advantage, injecting visual flair and dynamism into our storytelling while adhering to Glastonbury’s guidelines.
THE OUTCOME
Vodafone Business praised this project for its capacity to so effectively tell the story of their ground-breaking Network Slicing trial and emphasise how effective their partnership with Glastonbury really is. As well as our main edit, we also used all the amazing content we captured to generate two extra, fifteen and thirty second videos, to enhance the campaign on social media platforms like Instagram and LinkedIn. All the videos contain amazing, dynamic footage of the festival, supported by a fast pace and bold graphics and on-screen text that immediately grab the viewer’s attention. The project not only met but exceeded Vodafone’s expectations, and we look forward to future collaborations to continue showcasing their innovative solutions.
